“ Marketing storytelling is not about doing everything differently. You do many things the same, intentionally, because those ‘same things’ aren’t part of your story. It’s the different stuff where you will be noticed, and the different stuff where you tell your story. … If you’re not telling a story with some aspect of your marketing choices, then make sure that aspect is exactly what people expect. To do otherwise is to create random noise, not to further your marketing.
— More wisdom from Seth Godin
