“ In a sense, we are the story of the brands we use. A brand is a reflection of how we want to be perceived by the world. It sums up our hopes and expectations as to how we want to interact with the world. If I consider buying your brand, I’m choosing to enter a conversation with you, and that conversation better tell a story if you want to keep the conversation going. The brand better be of high quality as well, or the conversation will stop right then and there.
— Marketing guru Karen Hegmann of K-Vision Communications.
