“One of the great things about going out for Mexican food is getting that free chips and salsa. Of course, it isn’t really free,” writes Sonia Simone in her Remarkable Communication blog. “The cost gets folded into the price you pay for your carnitas tacos or the killer chicken enchiladas. But it feels like a great free gift, which is part of what makes it so enjoyable. Good content marketing uses free content in the same way. Really great free content whets the appetite and it shows off your talent at creating something tasty. Whatever your regular “main course” product is, a nice appetizer of chips and salsa can strengthen your relationships and boost your business.”
