“ You are not in control of your brand anymore, those people you thought about as targets, audience, or consumers (all words I have a problem with) are now content creators, critics, collectors, joiners and even influential spectators. …
How do you invite them to the conversation? You want to learn how to listen to those sentiments and ideas that make up your brand perception and reality in the marketplace.
How do you invite them to the conversation? You want to learn how to listen to those sentiments and ideas that make up your brand perception and reality in the marketplace.
— Valeria Maltoni, in her ConversationAgent blog entry.
